Outreach and Capture Management Support
You and your staff are maxed out keeping your clients happy and the business running. Let ZKDS work with you to keep your federal marketing plan moving ahead. By outsourcing the hard work of research and relationship building, you allow your staff and leadership to focus on the delivery and company management functions that never stop.
Capture Plan
Meet with your executive and department leadership to clarify client corporate offering and unique selling proposition (USP);
Develop talking points and marketing materials based on the USP;
Develop a marketing strategy to be executed by your staff and ZKDS;
Keep on top of public notices and agency procurement forecasts to anticipate and track future opportunities;
Research potential strategic partner organizations which could be of value to client in obtaining new business; maintain current and develop new relationships;
Collaborate with Staff
Assess opportunities in consultation with you as they come up;
Train your staff to run their own market research and maintain a company pipeline;
Consult with you on proposal planning and preparation.
Outreach to Buyers and Strategic Partners
Arrange meetings with small business advocates, Contracting Officers (CO’s), Contracting Officer Representatives (COR’s) and program leads;
Make sure that your company is doing everything it can to influence the procurement planning process;
Engage teaming partners and arrange meetings to discuss collaborations.
“Jim provided great intel and helped HealthiNation navigate entry into the Federal/Government Agency space. His patience and guidance were invaluable and I greatly appreciated the time he spent helping us gain a greater understanding of the who, what, where, when, how and why’s of this vertical. Highly recommend. ”
“I knew Jim Bender through his role as a senior communication/marketing executive in an international consulting firm when we both worked for the same federal agency client. After he left that firm, and because he had an excellent track record in developing and serving clients, I turned to Jim when I wanted to expand our federal client base. He helped us develop a targeted, well-informed strategy that made the most of our investment in business development. Importantly, the work with Jim also helped us to make more informed bid decisions, because as we went through this process we gained greater insight into the needs and priorities of a wider range of potential clients. One of the greatest benefits was in being able to plan more effectively for likely release of requests for proposals (RFPs), giving us more lead time to develop partnerships and strategy for specific bids. ”