Understand your Addressable Market space with the Market SnapShot
What Benefits Do you Get:
Uncover who is buying your company offering, how they buy it and when.
Get in front of RFPs so that you can market to buyers and partners
Support Business Development resource allocations decisions with data, not hunches
Focus your efforts on higher probability efforts: UP YOUR WIN RATE
In the federal contracting game, information is power. Too many contractors, especially new ones, wait for an opportunity to appear on FedBizOpps/beta.sam.gov and then decide if it is right for them. Sometimes this works, more often it does not. Smart businesses get out in front of the RFP and learn more about the buyer, prepare teaming arrangements, and get on the right contracting mechanism. Stop reacting to the newest thing in your in-box and take control of the factors that lead to a winning marketing strategy.
Here is what we find out for you…
Who buys what you sell in the Federal government?
o Which offices and agencies
o What are points of contact in the government for learning about future procurements.
Who won the business previously?
o Who are your possible partners?
o Who are your competitors?
What is the dollar value of the work by NAICS and PSC codes? (so you pick the best ones to pursue and keep on top of emerging opportunities)
How do they buy the services? (so you don’t waste time on work you cannot access)
o What purchasing mechanisms do they use? (GSA, GWAC, agency-specific IDIQ, definitive contract, purchase order, simplified acquisition)
o How is the work split between full and open competitions and set-asides?
Where is the work done? (narrow your search by where you can deliver)
What is the forecast for upcoming purchases? (so you can plan your marketing)
o What contracts coming to an end that will be re-competed
o Their anticipated value and award date
Based on this report ZKDS will make recommendations about how to proceed in terms of
Priority agencies and offices
Industry partners to research and target in marketing efforts
Upcoming procurements to track
Important contract vehicles for you to consider together with known re-compete or on-ramp dates.
Don’t stumble around in the dark and arrive at the game unprepared. Get market intelligence that you can use to market smarter and win more.
Click below so we can discuss your company and how we can tailor a Market Snapshot to meet your needs.
““Jim has a rare and valuable combination of experience, knowledge and skills required to understand and navigate the complex government contracting world. He also knows what it takes to win and is insightful on how to demonstrate value and competitive advantages. All that, and he is a joy to work with.””